Case Study: NORMA Group achieves high-performance B2B e-commerce with Valantic and Magento

NORMA Group serves customers in 100+ countries with Valantic

The international joining technology specialist NORMA Group faced the challenge of digitalizing its analog B2B sales processes into a single, high-performance channel and enabling international expansion. They partnered with vendor valantic to implement a robust Magento (Adobe Commerce) based e-commerce platform to modernize ordering and serve global markets.

Valantic developed an open B2B store with streamlined features like grouped products and effective integrations to NORMA's ERP and pricing systems. The solution, hosted on Adobe Commerce Cloud, included internationalization for Europe and Australia, followed by optimizations like frequent order lists and tiered pricing. This created a scalable digital sales channel, improving customer service through self-service and real-time data, and successfully supported business growth in new markets like Australia.

NORMA Group