Case Study: MPREIS achieves seamless omnichannel customer engagement with Valantic's CDP integration

MPREIS decommissions 3 tools and unifies CDP marketing with Valantic

The Austrian food retailer Mpreis faced the challenge of modernizing its marketing strategy to create a seamless, personalized omnichannel customer experience. To achieve this, Mpreis partnered with vendor Valantic to integrate and expand its existing Bloomreach customer data platform (CDP).

Valantic implemented a solution that consolidated Mpreis's tech stack by decommissioning three separate tools and centralizing operations into the CDP. This enabled omnichannel marketing automation, personalized recommendations, and streamlined customer journeys. The results significantly improved internal efficiency, simplified data analysis, and allowed for unified cross-channel campaign planning.

Mpreis