Case Study: mey boosts e-commerce conversion rates with valantic CRO

mey boosts ecommerce conversion with Valantic and prevents €600,000 in revenue losses

mey, a traditional German manufacturer of high-quality bodywear, sought to improve the conversion rate of its online shop and establish a comprehensive conversion rate optimization (CRO) program. Partnering with vendor valantic, the goal was to gain deeper insights into user behavior and sustainably boost the performance of its e-commerce platform.

valantic implemented a data-driven solution beginning with an in-depth webshop audit and user data analysis. They established a structured A/B testing framework, developing over 120 test hypotheses. This approach led to a significant improvement in the e-commerce conversion rate and prevented potential revenue losses of over €600,000, ensuring sustainable growth for mey.

Mey