Case Study: Metrohm AG achieves more efficient tracking and reporting with valantic and Adobe Analytics

Metrohm AG improves Adobe Analytics efficiency in short time with valantic

Metrohm AG, a manufacturer of high-precision analytical instruments, sought to use its existing Adobe Analytics software more efficiently. Their challenge was to improve the tracking and analysis of user interactions on their websites to achieve better reporting quality. They partnered with valantic to overhaul and optimize their implementation.

valantic began with a quick analysis and initial optimizations, which included cleaning up channel reporting, filtering unwanted traffic, and tracking PDF downloads. Following this successful start, the collaboration expanded to include ongoing consulting, workshops, and strategic development. As a result, Metrohm AG achieved increased efficiency, a refinement of its tracking vision, and a significant increase in reporting quality.

Metrohm AG