Case Study: Mesago achieves an all-around customer view with valantic and SAP CRM

Mesago unifies 2,700 exhibitors and 100,000 visitors with Valantic

Mesago, a subsidiary of Messe Frankfurt, faced the challenge of modernizing its customer data management to enable channel-independent, personalized communication for its thousands of exhibitors and visitors. To address this, the company partnered with valantic for a complete reinstallation and implementation of SAP CRM, SAP ERP, and SAP BW.

valantic implemented a centralized CRM platform that integrated with Mesago's existing systems and connected third-party applications. This solution provided a complete view of the customer, automated data checks to improve quality, and integrated a crucial congress solution. As a result, valantic enabled Mesago to initiate targeted marketing measures with SAP Campaign Management, leading to higher return quotas and reduced costs.

Mesago