Case Study: MEDICE achieves omni-channel healthcare experiences with valantic and Salesforce

MEDICE builds a 360° omni-channel platform with valantic ahead of 2026 Life Sciences Cloud launch

Medice, a German pharmaceutical manufacturer, faced the challenge of strengthening connections between doctors, pharmacies, and patients. Their previous CRM systems were unable to meet the growing demands for cross-channel communication and data integration, hindering their goal of creating a standardized, holistic customer experience. They partnered with valantic to address this.

valantic developed a future-proof omni-channel architecture based on the Salesforce platform, integrating Data Cloud, Marketing Cloud, Loyalty Cloud, and Service Cloud. This solution created a centralized, networked platform that provides a 360° customer view, enables targeted and legally compliant communication, and forms the basis for the planned introduction of Salesforce Life Sciences Cloud. The implementation by valantic has improved internal collaboration and the quality and speed of communication with doctors and patients, setting the stage for AI-powered efficiency gains in the future.

Medice