Case Study: Mainzer Stadtwerke strengthens customer centricity with valantic’s customer typology

Mainzer Stadtwerke consolidates 100+ customer groups into 10 with Valantic

Mainzer Stadtwerke, a regional energy supplier, faced the challenge of not having a uniform, group-wide view of its customers across its eight companies, which prevented it from exploiting synergies. To address this, the vendor valantic was engaged to develop a solution using its "Customer Typology Builder" service.

valantic implemented a three-phase approach to create a consolidated customer typology. The result was a reduction from over 100 customer groups to just ten, categorized into four main types. This provided Mainzer Stadtwerke with a common view of its customer base, enabling it to strengthen customer centricity, improve customer satisfaction, and identify significant synergy potentials for future cross-selling and innovation.

Mainzer Stadtwerke