Case Study: Harman International achieves 6.5% annual revenue growth with valantic's data-driven A/B testing

Harman International boosts revenue 6.5% with Valantic

Harman International sought to scale its conversion optimization efforts and gain deeper, international insights into customer behavior and usability across its multiple country-specific webshops. To achieve this, they partnered with the vendor valantic for a robust, data-driven A/B testing program.

Valantic implemented a process-oriented approach, conducting data-driven A/B tests across at least four countries while accounting for cultural differences. This method identified user behavior patterns and barriers, allowing for better test prioritization. The results included a 6.5% annual revenue growth, a 1,069% return on investment, and 52% of the unique A/B tests having a positive conversion impact.

Harman International