Case Study: a German DIY retail chain achieves KPI-based marketing optimization with valantic

German DIY Retail Chain improves KPI-based marketing control with Valantic across 500+ stores

The German DIY retail chain faced a challenge in quantifying the value and impact of its newly implemented cross-channel customer care program, which had replaced an analog loyalty card. The company was unable to measure the program's contribution to sales and profits or fully exploit its potential, leaving the benefits of its customer data platform unclear. valantic was engaged to address this.

valantic implemented a solution that analyzed customer lifetime value (CLV) to quantify the influence of various customer attributes on sales. This involved creating a bottom-up forecast model and developing a communication document to create a shared understanding of the program's benefits. As a result, the client gained the ability to make data-based decisions, improve overall budget allocation, focus marketing campaigns on high-value customer groups, and scale the customer care program.