Case Study: Freudenberg Home and Cleaning Solutions achieves a unified B2B and B2C customer experience with valantic and SAP Commerce Cloud

Freudenberg Home and Cleaning Solutions unifies B2B and B2C across 35+ countries with Valantic

Freudenberg Home and Cleaning Solutions GmbH, operating the Vileda brand, needed a central digital platform to unify the customer experience for both B2B and B2C segments across its global operations. The challenge was to create a future-proof solution that could seamlessly integrate with existing infrastructure, support multiple brands and countries, and meet the distinct needs of diverse customer groups.

valantic implemented a global platform using SAP Commerce Cloud, serving over 30 countries. The solution provided a unified content management system for B2B and a modern multi-brand shop for B2C, integrating with SAP ERP and Sales Cloud. This resulted in a uniform worldwide presence and specific business gains, such as the Vileda UK webstore surpassing sales on a major UK online retailer's platform.

Freudenberg Home and Cleaning Solutions GmbH