Case Study: Flaschenland achieves international B2B commerce growth with valantic

Flaschenland rolls out online shops in 34 countries with Valantic

Flaschenland, a specialist in packaging solutions, faced significant challenges in modernizing and internationalizing its online business. Its existing e-commerce system had reached its limits, and a previous agency partnership had resulted in a 15-month delay and increased costs. The company needed a scalable platform to efficiently roll out country-specific stores across 34 markets, a complex task involving different currencies, tax rates, and payment methods. They turned to the vendor valantic for a solution based on the Shopware 6 platform.

valantic implemented a strategic, pragmatic rollout of the Shopware 6 system, creating a blueprint that enabled Flaschenland to independently launch new country stores. The solution successfully modernized the tech stack and facilitated the international expansion. The project's major result was Flaschenland winning the Shop Usability Award 2026 for "Best B2B Commerce Experience." The new system efficiently manages over 4,000 SKUs per country with room to grow, improves cost efficiency by enabling self-management, and has opened new revenue streams by shortening the time-to-market for new country shops.

Flaschenland