Case Study: DAW SE achieves personalized customer experiences with Valantic and SAP CX

DAW SE launches SAP CX in 10 months with Valantic

DAW SE, a major European manufacturer of building paints and insulation products, faced a challenge with its fragmented customer data and system landscape. This resulted in disconnected touchpoints and inefficient, generalized marketing campaigns. To achieve a more personalized customer experience, DAW partnered with valantic to unify its systems and better utilize its data assets.

valantic implemented a solution using the SAP CX portfolio, specifically SAP Customer Data Cloud for consent management, SAP Customer Data Platform for a 360-degree customer view, and SAP Emarsys for marketing automation. This integration provided a consolidated data foundation for personalized campaigns, targeted cross-selling, and upselling. The project was completed on schedule, leading to strengthened customer relationships and increased revenue for DAW.

DAW SE