Case Study: Biogena achieves scalable, personalized e-commerce with valantic and Pimcore

Biogena boosts conversions in 60 days with valantic

Biogena, a premium micronutrient company, faced the challenge of managing complex international pricing structures and diverse customer groups with their existing e-commerce tools, which lacked the necessary flexibility for personalization and checkout processes. They partnered with vendor valantic to develop a new, scalable digital platform to address these needs and support their growth.

valantic implemented a solution using Pimcore as the central data hub to create a personalized digital experience platform. The result was a highly adaptable system featuring three distinct checkout processes and country-specific pricing. Following the launch, Biogena saw a significant rise in customer account registrations, an increase in conversions, and improved front-end performance within just 60 days.

Biogena