Case Study: a mobile network operator launches a geomarketing insights platform with Valantic

a mobile network operator launches a compliant geomarketing platform with Valantic

A mobile network operator needed to develop a new big data business area by creating a platform for geomarketing insights. This required processing highly sensitive user data in a legally compliant and transparent manner, including obtaining approval from the Federal Commissioner for Data Protection. The operator engaged valantic to design and build the backend architecture for this platform.

valantic developed the backend for the geomarketing insights platform, managing real-time anonymization and data enrichment of customer flow data. They secured the necessary legal approval from the BfDI for the system architecture and defined the requirements for a minimum viable system to ensure a fast time-to-market. As a result, valantic successfully launched the platform, enabling the mobile network operator to monetize traffic flow data and begin developing their new big data business area.