Case Study: Tarkett achieves scalable D2C growth with Vaimo

Tarkett launches D2C in 9 months with Vaimo

Tarkett, a global leader in innovative flooring solutions, partnered with Vaimo to address the challenge of moving beyond its strong B2B heritage. The goal was to establish a direct relationship with consumers and build a scalable, future-ready digital commerce platform capable of expanding across multiple European markets.

Vaimo delivered a composable commerce solution built on commercetools, which included Contentful for content management and a decoupled frontend powered by Alokai. This enabled Tarkett to successfully transition to a customer-centric D2C model, gaining valuable direct consumer insights and achieving faster, more agile operations for multi-market expansion.

Tarkett