Case Study: Carhartt WIP scales its global B2C platform with Vaimo

Carhartt WIP launches a new B2C frontend in 2025 with Vaimo

Carhartt WIP, a global fashion and lifestyle brand, faced the challenge of scaling its global ecommerce tech platform without losing stability. They needed a partner to manage their complex systems and build a future-ready roadmap. They partnered with Vaimo for ongoing engineering, QA, PIM, and DevOps support.

Vaimo embedded dedicated teams to execute a multi-year technology roadmap, modernizing the frontend and streamlining content tools. This partnership resulted in the successful 2025 launch of a new, faster B2C frontend, preparing the platform for future mobile and omnichannel growth. Vaimo helped Carhartt WIP build a strong foundation for continued global expansion.

Carhartt WIP