Case Study: Scarlett Hotel Group boosts national visibility and merger communications with Vagus PR

Scarlett Hotel Group drives nearly a decade of hospitality PR wins with Vagus PR

Scarlett Hotel Group, a growth-focused hotel management company, partnered with Vagus PR for nearly a decade to enhance its national visibility and reputation. The challenge involved promoting new property openings across a diverse portfolio and strategically communicating a significant merger, requiring expert public relations and communications support.

Vagus PR provided strategic communications, media relations, and launch publicity services. The solution included overseeing the merger announcement with Everwood Hospitality Partners, which successfully positioned the combined entity as a major industry player. The results were significant coverage in top-tier hospitality, investment, and travel outlets, reinforcing Scarlett Hotel Group's position as a respected and forward-thinking company.

Scarlett Hotel Group