Case Study: OSU Beavers raise $85M+ with Vadimages' football campaign identity

OSU Beavers raise $85M+ with Vadimages

OSU Beavers, the football program at Oregon State University, faced a challenge with an inconsistent visual identity that fragmented their brand across marketing and donor communications. This lack of a cohesive and modern brand image hindered their ability to build confidence with fans and donors. To address this, they engaged the vendor Vadimages for a comprehensive brand refresh and campaign visual identity design.

Vadimages rebuilt the program's visual identity by elevating its quality with modern design principles and creating a unified system for all physical touchpoints. This included designing a full season ticket system, donor booklets, premium packaging, and game-day signage. The solution provided a polished, professional presence that helped a campaign raise more than $85 million in philanthropic support, funding the program's expansion and elevating OSU Football into a competitive national power.

OSU Beavers