Case Study: Icicles Eyewear achieves 300% online sales growth with Vadimages

Icicles Eyewear boosts online sales 300% with Vadimages

Icicles Eyewear, a retail brand with a strong wholesale reputation, partnered with Vadimages to overcome the challenge of launching a direct-to-consumer ecommerce site. Their existing website was difficult to browse, lacked high-quality imagery, and provided no way for their team to effectively merchandise new collections or promote products.

Vadimages designed and built a new DTC storefront with an eyewear-specific catalog, editorial merchandising tools, and a focus on performance. This solution provided the Icicles Eyewear team with self-serve tools to run promotions and manage content. As a result, Vadimages helped the brand achieve a 300% increase in online sales.

Icicles Eyewear