Case Study: 365.bank boosts children's financial literacy with Smartie by Vacuumlabs

365.bank launches kid-friendly Smartie app with Vacuumlabs, earning 85% user recommendations

The customer, 365.bank, faced the challenge of attracting more families and fulfilling a corporate social responsibility goal to raise financial literacy among children, but lacked the necessary in-house IT development capacity. They turned to the vendor Vacuumlabs for expertise in product development and design to build a kid-friendly financial product from ideation to launch.

Vacuumlabs led the ideation and product discovery phase, conducting workshops and leveraging gamification research to create the Smartie app. The solution was built on an existing codebase, saving time and money. The result was a highly successful standalone banking app for kids, with 85% of young users and 90% of parents recommending it. The project also had a major national impact, kickstarting a discussion on financial literacy and helping 365.bank win the Bank of the Year award.

365.bank