Case Study: SlotFlops achieves top search rankings and increased organic sales with Vab Media SEO, PR, and Shopify eCommerce

SlotFlops reaches 1st-page rankings and 1,000-piece wholesale orders with Vab Media

Slotflops, a company founded by Matt Potts, needed to launch an ecommerce website for its innovative flip flops with concealed storage compartments. The challenge was to build a platform for online sales and implement an aggressive SEO and PR strategy to drive brand awareness, rank for competitive keywords, and target travel and gift shoppers. They partnered with Vab Media to act as an outsourced CMO and handle this digital launch.

Vab Media developed a Shopify site and executed a comprehensive campaign involving technical on-site SEO, competitor keyword research, and creative content creation. They also conducted PR outreach to secure coverage in major publications. This solution resulted in Vab Media achieving number one rankings for both brand and non-brand terms, significantly increasing organic traffic and global brand awareness. The success led to large wholesale orders for Slotflops, requiring them to scale up manufacturing to meet new demand.

SlotFlops