Vab Media
23 Case Studies
A Vab Media Case Study
The customer, RSI Insurance, faced the challenge of having a new website that was not optimized for search engines, causing it to be invisible online in the competitive New York restaurant and hospitality insurance market. Owner Ira Holm contacted Vab Media to address this lack of web presence and digital marketing strategy.
Vab Media implemented a comprehensive SEO solution, performing extensive keyword research and creating over thirty pages of content aligned with the buyer's journey. The strategy included optimizing the site's structure, building internal links, and managing local directory listings and social media profiles. As a result, Vab Media increased RSI's web traffic by over 1000%, from roughly 900 to over 10,000 unique visitors per month, and achieved a first-page Google ranking for highly competitive search phrases. This led to a significant increase in quote requests and calls, providing a return on investment within the first month.