Case Study: Perry Laboratories modernizes its brand and boosts conversions with Vab Media

Perry Laboratories doubles traffic and boosts conversions by 30% with Vab Media

Perry Laboratories, a legacy horticulture soil testing lab, faced the challenge of modernizing its outdated digital presence to better serve its agricultural and cannabis farming clients. The firm's website was not mobile-responsive and its service offerings were difficult to understand. Vab Media Digital Agency was hired to design a new, modern website to address these issues and improve the customer experience.

Vab Media developed a mobile-responsive WordPress site using the Elementor Pro page builder, which included new pricing tables, custom icons, and optimized service pages. This redesign prompted Perry Laboratories to overhaul its entire testing package offering and ordering process. As a result, Vab Media's work doubled the site's traffic, increased branded searches by 16%, and boosted online conversion rates for testing packages to 5%, achieving first-page Google rankings for key industry terms.

Perry Laboratories