Case Study: Missoma cuts logistics CO2e with Vaayu Tech

Missoma cuts logistics CO2e with Vaayu using 20,000 delivery simulations

Missoma, a British demi-fine jewelry brand with a global customer base, faced the challenge of reducing the high carbon emissions from its logistics and delivery supply chain. To address this, the company partnered with vendor Vaayu to gain a clearer picture of its CO2e hotspots and identify data-driven reduction strategies.

Vaayu implemented its proprietary technology to analyze Missoma's primary delivery data, creating approximately 20,000 simulated scenarios to model the impact of different logistics options. This granular analysis enabled Missoma to switch to a single, less carbon-intensive UK delivery supplier. As a result, Missoma significantly reduced its carbon footprint, achieved cost savings, and gained the ability to transparently communicate its progress to customers backed by real-time data.

Missoma