Case Study: Regional Tire Retailer achieves 3.3x ROI with V12

Regional Tire Retailer - Customer Case Study

Regional Tire Retailer needed a better way to reach in-market shoppers who would value an independent dealer, choose the right channels, find time to execute marketing, and prove the effort was working. V12 helped address these challenges with in-market shopper technology, machine learning, and targeted marketing support.

V12 built custom audiences using In-Market Intent, New Movers, Consumer Audiences, and Auto ID, then executed campaigns through email, direct mail, and social advertising via a self-service portal. By matching VINs and individual-level contact data, the retailer could tie sales back to campaigns and view ROI in a dashboard, resulting in a 3.3x return and more than 50% of pilot gross profit coming from new customers.