Case Study: Regional Grocery Chain boosts loyalty email performance with V12 email append

Regional Grocery Chain - Customer Case Study

V12 worked with Regional Grocery Chain, a grocery retailer with more than 1,300 locations, to support its loyalty program. The chain found that over 50% of loyalty members did not have a current email address on file, limiting its ability to reach a valuable audience with marketing and offers.

V12 provided an email append solution that validated existing addresses, replaced suspect emails, and added missing ones, then helped deploy a 3x email cadence to the new contacts. The result was that new emails generated 1.6 times more 30-day revenue than existing emails, showing that V12’s approach improved engagement and revenue from loyalty members.