Case Study: Regional Bank achieves record mortgages and new high-yield savings accounts with V12

Regional Bank - Customer Case Study

V12 worked with Regional Bank, a Northeast bank with 23 locations and satellite offices, to address extremely tight marketing budgets, competition from national banks and credit unions, and the need to drive new customer accounts and loans. V12 used its online signals and life triggers capabilities, along with a multi-touch direct mail and email program, to target in-market consumers for mortgages, high-yield savings accounts, and other banking needs.

The V12 campaign increased traffic to Regional Bank’s 23 branch locations and helped the bank write a record number of mortgages and gain a record number of new high-yield savings accounts. V12 also delivered a positive ROI on total program spend, showing measurable impact despite limited marketing budget.