Case Study: a national apparel retailer achieves a 22.3% lift in email with V12

National Apparel Retailer - Customer Case Study

V12 worked with National Apparel Retailer, a national apparel retailer with more than 800 stores that was looking to grow e-commerce sales. The retailer found that customer records with email addresses drove two-thirds of e-commerce sales, but 42% of its file only contained postal or mobile contact information.

V12 provided an email append solution that used the retailer’s existing name, postal, and mobile data to improve match rates and add email addresses. As a result, V12 delivered a 22.3% lift in email, helping National Apparel Retailer expand its reach for e-commerce marketing.