Case Study: a leading automotive dealer achieves up to 6% sales conversion and 200:1+ ROI with V12 Signals

Leading Automotive Dealer - Customer Case Study

V12 worked with a leading automotive dealer whose stores were underperforming sales goals and who had difficulty attributing purchased leads. The dealer also needed a better way to identify in-market shoppers and bring them to the lot during the purchase window.

V12 implemented Signals to identify hundreds of in-market car shoppers on competitor lots within a 20-mile radius, and used its VIN-based audience insights to find new prospects. V12 then activated a multi-touch direct mail and email campaign, delivering up to 6% sales conversion and 200:1+ ROI at intended dealers, with 19% sales conversion across the total audience and multiple-lot visitors converting 72% higher than single-lot visitors.