Case Study: Home Services Company boosts leads and appointments with V12

Home Services Company - Customer Case Study

V12 worked with Home Services Company, a regional home services client selling windows and doors, to improve lead generation in a highly competitive market and to better measure spend across channels so they could secure more budget. The company was already generating leads through social media and other digital efforts, but it struggled to get measurable data from linear television and radio.

V12 identified in-market audiences for remodeling and home improvement using rich audience data beyond basic demographics, then launched full-funnel connected TV and omnichannel programmatic campaigns to drive awareness and conversion. V12 also used time-to-conversion analysis to uncover efficiencies and improve reach and frequency. The effort produced a 58% month-over-month increase in total attributions, a 984% increase in visits to leads and appointments pages, a 100% increase in leads and appointment confirmations, 5,554 site visits from ad viewers, 1,144 visits to key lead and quote pages, and 55 confirmed new leads and appointments.