Case Study: Home Retail Store achieves a 43% lift in marketable emails with V12 Data Appending

Home Retail Store - Customer Case Study

V12 worked with Home Retail Store to clean up its email database so it could communicate more effectively with customers. The retailer was dealing with many undeliverable or incorrect email addresses, which was hurting customer engagement and deliverability.

Using V12’s data appending and email hygiene services, the company identified deliverable and bad emails, appended missing email addresses, and added additional household and contact emails. V12 helped drive a 43% lift in marketable emails, while also identifying 20% of emails as bad and 8% as questionable.