Case Study: FrontPoint Security achieves stronger customer retention with V12 MoverMatch

Frontpoint - Customer Case Study

FrontPoint Security worked with V12 to address a customer retention challenge. They were losing customers during moves because customers canceled their security service, left their equipment behind, and did not reconnect at their new homes.

V12 implemented MoverMatch to identify FrontPoint customers in different stages of a move, including potential pre-movers, verified pre-movers, and post-movers, so FrontPoint could send targeted messaging about transferring or purchasing products and monitoring services. V12 reported that the program matched an average of 7.7% of FrontPoint customers to MoverTech, increased retention of current customers by 8%, and reduced cancellations by 9%.

FrontPoint Security