Case Study: TUMI boosts conversion rates and sales with V-Count visitor analytics

TUMI - Customer Case Study

TUMI, a global maker of luxury travel products with 300+ stores and 40+ mono-brand stores in Europe, faced inaccurate and underused people-counting devices and no backend analytics to tie footfall to sales or optimize operations. To overhaul its visitor analytics and extract actionable insights, TUMI engaged V-Count and implemented its People Counting Software and cloud-based Business Intelligence Platform.

V-Count deployed counters and its BI platform (leveraging AI/ML) across 40+ European stores to consolidate and analyze footfall data, producing actionable reports. As a result, V-Count delivered more accurate traffic metrics, enabled better staffing during peak hours, and drove a direct increase in conversion rates—translating into higher sales and measurable business growth for TUMI.

TUMI

Simon Alzraa

Business Analysis Manager