Case Study: Fleet Feet achieves higher conversion and real-time store analytics with V-Count

JackRabbit - Customer Case Study

Fleet Feet, a US-based omnichannel athletic retailer, struggled with a legacy analytics system that couldn’t integrate people‑traffic data with POS sales or deliver real‑time reporting. This gap made it hard to track conversion rates, benchmark store performance, and take proactive operational actions—so Fleet Feet engaged V-Count to modernize its in‑store analytics using people‑counting hardware and a Business Intelligence Software Platform.

V-Count installed People Counting sensors and its BI platform across 58 Fleet Feet locations, integrating traffic data with POS for real‑time dashboards and reports. The solution improved daily/monthly/yearly performance visibility, optimized staff scheduling, helped resolve in‑store issues before they escalated, and drove higher conversion rates; Fleet Feet plans to expand V-Count’s deployment to 75 additional stores.

Fleet Feet

Dan Pinter

Senior Director of Operations