Case Study: Intersport achieves accurate footfall insights and optimized staffing with V-Count

Intersport - Customer Case Study

Intersport, a global sporting goods retailer founded in 1968 with 6,000 stores across 57 countries, needed reliable insights into visitor traffic, conversion rates and staff-to-customer ratios to evaluate store performance and improve sales and service. Prior to working with V-Count, Intersport relied on outdated beam counters that produced inaccurate, limited data.

V-Count installed people counting sensors and a real-time platform that delivers accurate footfall and dwell-time metrics across stores, enabling Intersport to evaluate window displays and marketing, schedule staff by peak and slow periods, and compare conversion and sales performance between shops. The V-Count solution resulted in improved resource allocation, better customer service and more efficient operations, while giving Intersport the data to scale best practices from top-performing stores.

Intersport