Case Study: Hatemoğlu achieves a 15% conversion increase and 12% sales uplift with V-Count Heatmap

Hatemoğlu - Customer Case Study

Hatemoğlu, a long-established Turkish clothing brand, launched a new plus‑size menswear line in 2016 and needed to measure merchandising and campaign effectiveness across 100+ stores. They partnered with V-Count and deployed V-Count Heatmap devices to track customer movement, product performance and campaign ROI.

Using V-Count’s Heatmap sensors and Business Intelligence platform, Hatemoğlu discovered and corrected poor product placement; after rearranging merchandising they exceeded sales quotas by 12% by the end of Q2 and saw a 15% increase in conversion rate, enabling more effective, data-driven merchandising and stock decisions.

Hatemoğlu

Engin Yılmaz

Stores Coordinator