Case Study: EducationDynamics achieves 80% higher form completion rates with UXtweak

How EducationDynamics Increased Form Completion Rates by 80% w/UXtweak

EducationDynamics, a company providing marketing and enrollment management services to higher education institutions, faced a challenge with their data-driven approach. While they had extensive quantitative data, they were missing qualitative insights to understand the specific behaviors and pain points of prospective students navigating their partners' websites. To get this deeper understanding, they turned to UXtweak and its Website Usability and Mobile Usability testing tools.

Using UXtweak, the team conducted regular unmoderated usability tests to gather qualitative feedback on user behavior. This data allowed them to identify and fix critical usability issues, such as a misunderstood call-to-action. One such improvement, based on insights from UXtweak, led to an 80% increase in inquiry form completions for a program page, significantly boosting engagement and application rates for their clients.

EducationDynamics

Lani Mott

Senior UX Strategist