Case Study: Tekion achieves design-driven growth and faster product adoption with UXReactor

Tekion scales from $1B to $3.5B with UXReactor

Tekion, a startup aiming to revolutionize automotive retail with its cloud-based platform, faced the challenge of designing a superior user experience to compete with established systems and secure market adoption. They engaged UXReactor initially for a single module design to help build a user-centric culture and product.

UXReactor implemented its PragmaticUX process, taking ownership of key modules from research to prototyping and establishing a comprehensive design system. This partnership helped Tekion build an internal UX function and a design-driven culture. The results were profound: Tekion successfully launched its Automotive Retail Cloud™, saw its valuation surge from $1 billion to $3.5 billion, and was widely adopted by dealers and major auto manufacturers. UXReactor's work was also recognized when the collaboration was named a finalist in the FastCompany Innovation by Design Awards.

Tekion