Case Study: StepChange Debt Charity transforms ways of working with UXPressia

StepChange Debt Charity helps 5 million people with UXPressia

StepChange Debt Charity, a UK-based debt charity, faced the challenge of transforming its long-established internal systems and processes to support its goal of doubling the number of clients it serves. To achieve this, it needed to shift its focus from an inside-out to an outside-in perspective. The UX team at StepChange utilized UXPressia, a customer journey mapping platform, to help address this challenge.

Using UXPressia, the charity's UX team created consistent and easily recognizable customer journey maps and personas, which served as a central hub for all their projects. The solution streamlined the document creation process and allowed the team to focus on content, helping to raise awareness and put user-centricity at the heart of the organization's transformation. UXPressia enabled this shift in ways of working, supporting StepChange's pursuit of its goal to help more people.

StepChange Debt Charity