Case Study: HorizonCX achieves faster, visually compelling customer journey maps with UXPressia

How HorizonCX Uses UXPressia to Create Better Maps

HorizonCX, a small CX consultancy in Quincy, MA, helps B2B organizations and new CX managers build customer experience capability but struggled to show realistic, persuasive journey maps that drive stakeholder buy‑in. To teach fundamentals to trainees and convince clients, HorizonCX has used UXPressia’s customer journey mapping (CJM) tool since 2019 to create clear, professional-looking maps that illustrate real customer journeys.

Using UXPressia, HorizonCX replaced time‑consuming Excel maps with a self‑service CJM tool that delivers immediately usable, designer‑quality maps they can update and share online. The switch freed consultants to focus on map content, made journey mapping easy to demonstrate in training, and improved stakeholder engagement—helping HorizonCX sell the methodology to clients and accelerate adoption of CX practices.

HorizonCX

Karl Sharicz

Chief Executive Officer