Case Study: American Equity expands its digital presence with UXPressia

How American Equity expands its digital presence with UXPressia

American Equity Investment Life Holding Company, a leader in fixed indexed retirement annuities, faced the challenge of an antiquated digital process that did not meet customer needs. They sought to expand their digital presence and required a more collaborative and efficient tool than Microsoft Visio for customer journey mapping to inform their new digital initiatives.

The company implemented UXPressia for its pre-built templates and superior collaboration features, which enabled seamless virtual brainstorming and sharing. Using UXPressia, the team created approximately 15 personas and numerous journey maps, which were used to embed customer needs into their future state strategy and IT development. The solution's success will be measured through improved customer satisfaction and effort scores, with the end goals of increasing digital adoption and enhancing straight-through processing.

American Equity Investment Life Holding Company

John Schmidt

Business Initiatives Partner, Customer Excellence