Case Study: LookThink achieves speedier MVP design and faster product launches with UXPin

The Speedier MVP Design Process

LookThink, a Washington DC–based B2B UX agency working with clients like Livestrong and The College Board, partnered with Babel Health to speed up delivery of an MVP. Both teams needed a more Agile design process because static Omnigraffle wireframes caused confusion, feedback was scattered across long email threads, user stories misrepresented design scope, and lengthy upfront specs drove up cost and delayed decisions.

LookThink adopted UXPin as a collaborative prototyping platform so developers see acceptance criteria inside interactive prototypes, designers keep iterative versions and refine interactions faster, and content management is simplified. The result: quicker, more accurate feedback; reduced QA and documentation overhead; lower development costs; and a clearer sprint cadence that delivered the right product to market months faster and enabled a successful MVP launch.

LookThink

Nate Ginesi

UX Architect