Case Study: Western Governors University Doubles Monthly Active Users with UXCam

Western Governors University increases login conversions by 145% with UXCam

Western Governors University (WGU), an online university, faced a challenge where only 19% of its student population was actively using its mobile app. The product team lacked reliable data and discovered many users had only a single session before abandoning the app. They partnered with UXCam to understand why so few students found value in the application and to identify the barriers to engagement.

Using UXCam's funnels and session replay, WGU identified that a login error was preventing a majority of users from accessing the app. The solution involved adjusting the login logic to allow "cleared to start" students to gain entry. This intervention led to a dramatic increase in login conversions from 61% to 95.6%. As a result, UXCam helped WGU more than double its monthly active users from 55,000 to 117,000, expanding its reach to 65% of the student body.

Western Governors University