Case Study: Costa Coffee boosts app user registrations by 15% with UXCam

How Costa Coffee increased their app user registrations by 15% with UXCam

Costa Coffee, the British coffee chain, wanted to improve app loyalty program registrations after seeing about 30% of users drop off during the registration flow. It partnered with UXCam and used session recording, funnel analytics, and event analytics to understand why users were leaving before completing sign-up.

With UXCam, Costa Coffee tracked key registration events, built funnels, and reviewed session recordings to pinpoint the main issue: around 15% of users were abandoning the process after invalid password entries. The team used these insights to plan design changes and overhaul the registration flow, helping Costa Coffee identify an opportunity to increase app user registrations by 15% and making UXCam a core part of its launch and live ops strategy.

Costa Coffee

Daniel Tomlinson

Senior Manager