Case Study: ONZO delivers persona-driven smart-meter insights with UX Connections

Onzo builds persona-driven dashboards with UX Connections through interviews, surveys and product workshops

The customer, Onzo, a provider of a SaaS platform for energy data analytics, faced the challenge of building stronger relationships with their utility company clients. They engaged UX Connections to help create a strategy for delivering more powerful data products and to better understand the goals and needs of their customers.

UX Connections conducted interviews and surveys with Onzo's clients to develop a set of detailed user personas. These personas became a core design tool for Onzo, guiding product strategy, feature prioritization, and team discussions to maintain focus on the customer. The vendor, UX Connections, continued to apply these research learnings to successfully deliver customer-driven dashboards for Onzo's Insights product.

Onzo