Case Study: Loewe creates an immersive Howl’s Moving Castle in-store experience with UX Connections

Loewe launches two Howl’s Moving Castle experiences with UX Connections

Loewe, a Spanish luxury fashion brand, partnered with UX Connections on UX services for their latest campaign with Studio Ghibli's Howl’s Moving Castle. Their challenge was to create a cohesive and engaging character-finding experience that would connect their fashion pieces with the film's world, building on the success of their previous collaborations.

UX Connections provided essential UX consulting to structure the mobile experience. They broke down the game chapters into defined steps, established clear navigation, and ensured a cohesive user flow. The solution resulted in two successful experiences: a mobile game with personality-revealing mini-games promoted in-store via QR codes, and an immersive website "takeover" featuring blended Loewe and Ghibli visuals, delivering a special moment for fans online and in pop-up stores.

Loewe