Case Study: Ladbrokes boosts mobile virtual sports engagement with UX Connections

Ladbrokes boosts active Virtual Sports users 4x with UX Connections

Ladbrokes, a leading online betting and gaming company, needed to integrate its Virtual Sports product into its mobile Sportsbook app to allow for 24/7 on-the-go betting. They hired UX Connections to help redesign the user experience for mobile and tablet devices, starting with a minimum viable product featuring horse and greyhound racing.

UX Connections collaborated on a three-phase rollout, which included competitor analysis, wireframing, and the design of a Virtuals Hub for navigation. The solution led to a four-fold increase in daily active users for the Virtual Sports product, along with a large increase in daily bets and net gambling revenue. The success was so significant that Ladbrokes now plans to overhaul its desktop experience using the designs from UX Connections.

Ladbrokes