Case Study: ASOS creates a festival app in record time with UX Connections

ASOS launches festival app in 17 days with UX Connections

ASOS, the UK's largest independent online fashion retailer, faced the challenge of defining requirements and designing a new festival planning app called 'Who's Going?' in under one month. They needed to clarify user goals and features for this venture into new territory. UX Connections was brought in to tackle this challenge.

UX Connections implemented a solution involving customer research via a targeted Facebook survey, wireframing, and the creation of a fully interactive prototype. Despite a tight timeline and scope changes, they delivered a complete package for developers in just 17 days. The result was a fully specced app prototype that allowed developers to begin work immediately, receiving praise from ASOS for innovative and user-delighting design solutions.

ASOS