Case Study: Quarry builds top-of-mind partner relationships with UviaUs' PB&J direct marketing campaign

Quarry stays top of mind with UviaUs after reaching 100 decision makers

The customer, Quarry, faced the challenge of creating a memorable B2B direct marketing outreach campaign to connect with key decision-makers at top-tier partner agencies in the Seattle area. The vendor, UviaUs, was tasked with developing an innovative approach to make a lasting impression and initiate long-term partnerships, moving beyond traditional marketing methods.

UviaUs implemented a multi-faceted solution centered around a playful, custom video mailer designed to look like a peanut butter and jelly sandwich. This initial remarkable experience was followed by a sustained campaign across phone, LinkedIn, email, and even branded jars of peanut butter and jam. The campaign successfully connected UviaUs with top decision-makers, generating significant word-of-mouth; a contact at Quarry was already familiar with them because a colleague had shared the mailer, which directly led to new service opportunities.

Quarry