Case Study: Perform[cb] boosts Network conversions with UviaUs' AR-powered direct mail campaign

Perform[cb] converts nearly 40% of targets with UviaUs

The customer, Perform[cb], a leader in affiliate marketing, faced the challenge of cross-selling its Network services to existing Agency partners who were previously unreachable through traditional email and social media efforts. The vendor, UviaUs, was enlisted to create a special experience to captivate these high-value customers and drive conversions.

UviaUs implemented an experiential direct mail campaign featuring a personalized spy story with a puzzle briefcase, encoded messages, and an augmented reality (AR) activation. This solution achieved a nearly 40% conversion rate, successfully turning Agency partners into Network members. Furthermore, UviaUs's campaign generated significant positive emotional feedback, with recipients calling it one of the most exciting and engaging campaigns they had seen.

Perform[cb]